Virgin Voyages quietly updated its Voyage Well Rewards loyalty program in early 2026, and the changes bring both good news and a few adjustments that repeat sailors should know about. Here is a breakdown of what is new and how to get the most value from the program.
What Is Voyage Well Rewards?
Voyage Well Rewards is VV’s loyalty program that rewards repeat sailors with escalating benefits. Unlike traditional cruise line loyalty programs that are based purely on nights sailed, VV’s system also factors in spending and engagement. Members progress through tiers — Deep Blue, Mermaid, and Sailor Loot — with increasing perks at each level.
Key 2026 Changes
The biggest update is the introduction of a points multiplier for onboard spending. Sailors now earn 2x points on spa services and 1.5x on bar purchases. The program has also added a referral bonus — invite a friend who books their first voyage and both of you earn bonus points. Status match from competing cruise lines has been expanded, making it easier for loyal cruisers from other brands to start at a higher tier.
Top Benefits by Tier
Deep Blue members enjoy priority boarding and a welcome aboard gift. Mermaid tier adds complimentary wifi upgrades and spa discounts. The top Sailor Loot tier includes cabin upgrade priority, exclusive event invitations, and dedicated concierge service. All tiers receive members-only pricing on select sailings throughout the year.
How to Maximize Your Points
Book directly through VirginVoyages.com or through an authorized travel advisor to ensure points are credited. Stack promotions when available — VV occasionally runs double-points sailing promotions. Refer friends using your unique link to earn referral bonuses. And consolidate your onboard spending under one account to maximize tier progress.